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Referral Conversion Rate Calculator
Measure invite-to-purchase conversion, funnel drop-off, reward cost, referred revenue, net contribution, and campaign bottlenecks in your browser.
🔒 This tool runs entirely in your browser. Your files are never uploaded to a server.
Campaign funnel
Referral Conversion Rate Calculator
Measure each step from referral invite to purchase.
Measure your referral funnel
- Enter invite, visit, signup, and purchase counts in funnel order, or load a campaign scenario.
- Review each step rate, drop-off visualization, overall conversion, and the largest bottleneck.
- Add reward, revenue, fixed cost, and currency inputs to estimate contribution, then copy or download the snapshot.
FAQ
Which conversion rates are calculated?
The funnel shows visit, signup, and purchase step rates plus overall invite-to-purchase conversion and the largest bottleneck.
How is referral program cost estimated?
Reward cost is purchases multiplied by the reward per purchase, plus any fixed campaign cost. Referred revenue is purchases multiplied by revenue per purchase.
Can I export my campaign snapshot?
Yes. Copy the summary to your clipboard or download the current inputs and calculated results as a CSV file.
How we compare
| Capability | This calculator | Spreadsheet | Attribution platform |
|---|---|---|---|
| Step conversion and drop-off | Automatic | Formula setup | Automatic |
| Bottleneck identification | Included | Custom formula | Varies |
| Reward cost and net contribution | Included | Formula setup | Often included |
| Live user-level attribution | No | No | Yes |
This is a quick private campaign snapshot. Use an attribution platform when user-level tracking, fraud controls, and live integrations are required.