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Post Frequency Planner

Post Frequency Planner sets the cadence from the hours you have, including the work either side of writing — which is where the time actually goes.

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Post Frequency Planner

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Sustainable cadence

To stay sane and consistent: 3 posts per week. Max sustainable is 5/week if you stick to repurposed content.

How the Post Frequency Planner works

  1. Be honest about hours available in a normal week, not a good one.
  2. Include the time around each post — planning, sourcing images, and replying to comments, which is usually as long as the post itself.
  3. Set the cadence below your maximum. A schedule that requires every good week to go well collapses at the first bad one.

The method

Capacity is the hours you have divided by the total time each post consumes, including the work either side of writing it.

posts per week = available hours / (creation + planning + engagement time per post)

People consistently plan against creation time alone, which is why cadences set this way are missed within a month.

FAQ

How often should I post?

Consistently, at whatever rate you can hold for six months. Three posts a week sustained beats seven a week for a month followed by silence, which is the most common pattern.

Does posting more always help?

Up to a point, and it competes with quality for the same hours. Doubling frequency by halving the effort per post usually loses more than it gains.

Should I post the same content everywhere?

Repurposing saves time and works when the format is adapted. Posting an identical piece across platforms with different conventions performs poorly on most of them.

How we compare

Feature Online Tool Store The platform itself A social suite
Capacity-based Best-practice number
Includes engagement time
No sign-up
Nothing uploaded

Post Frequency Planner sets the cadence from the hours you have, including the work either side of writing — which is where the time actually goes.

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