Online Tool Store
Rate Card Builder
Rate Card Builder prices usage rights and exclusivity as separate lines, because bundled into one figure they are simply given away.
🔒 This tool runs entirely in your browser. Your files are never uploaded to a server.
Finance
Rate Card Builder
Frontend preview — no upload or external service.
Rate card
A base rate for the deliverable, then explicit uplifts — paid amplification and a 90-day exclusivity are priced separately rather than absorbed into one number.
How the Rate Card Builder works
- Enter your actual engagement rate rather than follower count alone, since engagement is what a brand is buying.
- Price usage rights and exclusivity as separate lines. Bundling them into one figure means giving them away.
- Keep the rate card as a starting position. Every deliverable is negotiable and the terms often move more than the price.
The method
Rates scale with engaged audience rather than raw following, then add uplifts for rights and restrictions.
base rate reflects engaged reach; usage rights and exclusivity are priced on top
Paid amplification means the brand runs your content as an advertisement, which is a different and larger grant than an organic post — and it is the term most often given away for nothing.
FAQ
Why price usage rights separately?
Because they are a separate grant. An organic post is seen by your audience once; a paid amplification right lets a brand run your face as an advertisement for months. Bundling the two into one fee gives away the larger of them.
Does exclusivity deserve a fee?
Yes. Agreeing not to work with competing brands for ninety days removes income you could otherwise earn, and the fee should reflect roughly what that period is worth.
Should rates be based on follower count?
Only loosely. Engagement rate and audience fit matter more to a brand, and an engaged smaller audience frequently commands more than a large disengaged one. Follower count is the least useful number on a media kit.
How we compare
| Feature | Online Tool Store | A spreadsheet | An advisor consultation |
|---|---|---|---|
| Rights priced separately | ✓ | ✗ | ✗ |
| Exclusivity uplift | ✓ | ✗ | Sometimes |
| No sign-up | ✓ | ✗ | ✗ |
| Nothing uploaded | ✓ | ✗ | ✗ |
Rate Card Builder prices usage rights and exclusivity as separate lines, because bundled into one figure they are simply given away.