Online Tool Store
Media Plan Builder
Split a total campaign budget across channels by percentage, see the dollar amount and daily pace for each one, and export the plan as CSV, all calculated in your browser.
This works right here on your device — nothing gets sent out.
Channels
Media plan summary
| Channel | Allocation | Budget | Daily spend |
|---|---|---|---|
| Total |
How the Media Plan Builder works
- Enter the total campaign budget and the campaign duration in days.
- Add a row for each channel and set its share of the budget as a percentage.
- The table updates instantly with the dollar amount and daily pace for every channel.
- Download the plan as a CSV for a spreadsheet or a text summary for a brief.
The math
channel budget = total budget × (channel % / 100); daily spend = channel budget / duration in days
FAQ
What happens if my channel percentages do not add up to 100%?
The tool still calculates each row and shows the unallocated or over-allocated percentage above the table, so you can see the gap and adjust before finalizing the plan.
Can I use this for a multi-month campaign?
Yes. Set the duration in days — for a 3-month campaign, enter roughly 90 days — and the daily spend column will reflect the correct pace for each channel.
What formats can I export the plan in?
You can download a CSV file for spreadsheets or a plain-text summary for briefs and emails, both generated locally in your browser.
How we compare
| Feature | Online Tool Store | A spreadsheet | Media planning software |
|---|---|---|---|
| Instant $ and daily-pace breakdown | ✓ | Formula needed | ✓ |
| No account or setup | ✓ | ✓ | Login required |
| CSV export | ✓ | ✓ | ✓ |
| Nothing stored | ✓ | ✓ | ✗ |
Media Plan Builder is meant for quickly sketching a channel split and daily pace before a campaign starts. Full media planning suites add forecasting, reach curves, and rate-card integrations this tool does not attempt.