Online Tool Store
Media Plan Builder
Split a total campaign budget across channels by percentage, see the dollar amount and daily pace for each one, and export the plan as CSV, all calculated in your browser.
🔒 This tool runs entirely in your browser. Your files are never uploaded to a server.
Channels
Media plan summary
| Channel | Allocation | Budget | Daily spend |
|---|---|---|---|
| Total |
How the Media Plan Builder works
- Enter the total campaign budget and the campaign duration in days.
- Add a row for each channel and set its share of the budget as a percentage.
- The table updates instantly with the dollar amount and daily pace for every channel.
- Download the plan as a CSV for a spreadsheet or a text summary for a brief.
The math
channel budget = total budget × (channel % / 100); daily spend = channel budget / duration in days
FAQ
What happens if my channel percentages do not add up to 100%?
The tool still calculates each row and shows the unallocated or over-allocated percentage above the table, so you can see the gap and adjust before finalizing the plan.
Can I use this for a multi-month campaign?
Yes. Set the duration in days — for a 3-month campaign, enter roughly 90 days — and the daily spend column will reflect the correct pace for each channel.
What formats can I export the plan in?
You can download a CSV file for spreadsheets or a plain-text summary for briefs and emails, both generated locally in your browser.
How we compare
| Feature | Online Tool Store | A spreadsheet | Media planning software |
|---|---|---|---|
| Instant $ and daily-pace breakdown | ✓ | Formula needed | ✓ |
| No account or setup | ✓ | ✓ | Login required |
| CSV export | ✓ | ✓ | ✓ |
| Nothing stored | ✓ | ✓ | ✗ |
Media Plan Builder is meant for quickly sketching a channel split and daily pace before a campaign starts. Full media planning suites add forecasting, reach curves, and rate-card integrations this tool does not attempt.