Online Tool Store
Brand Awareness Survey Scorer
Enter your survey's unaided and aided recall counts to get percentage scores and the awareness gap between them. Runs entirely in your browser.
🔒 This tool runs entirely in your browser. Your files are never uploaded to a server.
Example
Brand Awareness Survey Scorer
Sample: 120 responses, unaided + aided recall
Example shown — replace it with your own survey counts.
Unaided recall
18 / 120
Aided recall
64 / 120
Result
How it works
- Enter your unaided recall count and total responses.
- Enter your aided recall count.
- Get percentage scores and the awareness gap.
The method
Recall counts are converted to percentages of total responses, then compared to show the gap between top-of-mind and prompted brand awareness.
FAQ
What's the difference between unaided and aided recall?
Unaided recall asks respondents to name brands from memory with no prompting, showing top-of-mind awareness; aided recall shows a list and asks which brands they recognize, showing broader familiarity.
Why does the gap between them matter?
A large gap between aided and unaided recall suggests people recognize your brand when prompted but it isn't top-of-mind — often a signal to invest more in memorability, not just reach.
Does this replace a full market research report?
No — this scores the numbers you already collected; the survey design and data collection are still up to you.
How we compare
| Feature | Online Tool Store | Manual spreadsheet scoring | Full market research platform |
|---|---|---|---|
| No software install | Yes | Yes | No |
| Quick to start | Yes | Slow | Setup required |
| Free to use | Yes | Free | Often paid |
For a quick score on survey results you already have, this beats setting up spreadsheet formulas from scratch.